N26 is a leading European mobile bank with over 8 million users across 22 countries. Since founded in 2013 the main focus was to reframe banking offering and empowering users to take control of their finances. In 2018 we initiative brand refinement in order to connect to larger audience and enhance brand storytelling, emphasizing the benefits and meaning of financial wellness. ✺︎ Numerous campaigns followed, spanning from raising brand awareness across diverse markets to performance-focused initiatives, contributing to a consistent growth of new user. ✺︎ Later, we collaboratively developed the N26 Design System to ensure seamless and consistent visual expression across various touchpoints.
Category
Year
Brand Identity, Campaign, Design system
2018-2020
Brand language needs be both recognizable and flexible, capable of adapting to various surfaces, products, and campaign initiatives.
