Gropyus takes a distinctive approach to home construction and rental, crafting an end-to-end product that encompasses everything from identifying plots to integrating smart home technology and managing the rental experience. ✺︎ Emphasizing sustainability at every stage, their unique and innovative product is rooted in being sustainable, aspirational, and affordable. ✺︎ In shaping the brand story, the focus was on moving away from the cold and rigid perceptions associated with the construction industry and utilitarian renting experiences. Instead, a serene, optimistic, and contemporary feel was cultivated, reflecting through the visual identity, smart home and renting applications, offices, and factory facilities.
Creative direction, Product design, Strategy