Gropyus

Gropyus

Rethinking renting and building homes with sustainability in a heart

Rethinking renting and building homes with sustainability in a heart

Gropyus takes a distinctive approach to home construction and rental, crafting an end-to-end product that encompasses everything from identifying plots to integrating smart home technology and managing the rental experience. ✺︎ Emphasizing sustainability at every stage, their unique and innovative product is rooted in being sustainable, aspirational, and affordable. ✺︎ In shaping the brand story, the focus was on moving away from the cold and rigid perceptions associated with the construction industry and utilitarian renting experiences. Instead, a serene, optimistic, and contemporary feel was cultivated, reflecting through the visual identity, smart home and renting applications, offices, and factory facilities.

Category

Year

Creative direction, Product design, Strategy

2021-2022

A creative direction that wraps the brand story and final product into a warm, cozy, and sought-after rental home experience.

A creative direction that wraps the brand story and final product into a warm, cozy, and sought-after rental home experience.

A creative direction that wraps the brand story and final product into a warm, cozy, and sought-after rental home experience.

Making users feel safe, settled, and in control of their homes was our main focus as we created a new rental and smart home app.

6:40:07 PM

Design.

© 2024 Maja Tisel

6:40:07 PM

Design.

© 2024 Maja Tisel